In a nutshell
- WeRoad is Europe’s leading small group travel company, born in 2017 from a simple idea: turning group trips into real friendships
- Groups of 8 to 15 strangers, led by Group Leaders who genuinely know their destinations
- 300,000 travellers across Europe, with a 60% rebooking rate and a third of new customers coming through word of mouth
- Now taking the natural next step: landing in the US market
WeRoad lands in the United States.
This wasn’t a leap in the dark. The US was already part of our story: we’ve crossed it on dozens of itineraries, bringing thousands of travellers along Route 66, through the Grand Canyon, to Los Angeles, Las Vegas, Monument Valley.
We know the American market as a destination. Now we’re starting to know it as home.
From Europe with love
WeRoad was born in 2017 from a simple idea: turning group trips into opportunities to make real friends. No fifty-seat coaches, no little flags, no scripts. Small groups – between 8 and 15 people – of strangers led by a Group Leader who genuinely knows the place. Here’s how it works.
And why does it work? Because the way you travel changes everything. The difference between looking at the Grand Canyon from a signposted viewpoint and arriving there after three days with people you’ve come to know, that’s the same difference as seeing a photo versus actually living it. That’s WeRoad. It’s the trip where you make a friend on day two and by day four you’re already looking for the next destination to do together.
Word of mouth is our best marketer
In Europe, it worked. Around 60% of our travellers book again. A third of first-timers find us through word of mouth, not ads, not influencers: just someone who went on a trip and couldn’t stop talking about it. Those numbers say one thing: when an experience is real, it spreads on its own.
That’s why our Refer a Friend program is one of the most popular things in the WeRoad community: because when you get back from a trip, the first thing you want to do is bring everyone you love along for the next one.
Thinking about your first WeRoad? Now’s the perfect time to pay attention. We’re about to launch exclusive offers for the US market, early birds will get the best deals. Follow us and stay connected so you don’t miss out when the doors open!
The right time, the right place
The American market is the natural next step. Millennials and Gen Z Americans travel a lot, more and more often solo and they’re looking for experiences that mean something beyond the photo to post. And we can’t wait to travel with them!
Exclusive offers coming soon
We’re opening our doors to Americans and we want to do it right. In the coming days, we’ll be announcing exclusive offers for those who are among the first to join the WeRoad US community.
If you don’t want to miss a thing and are ready to start travelling for real, now is the time to stay connected!
