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About WeRoad

WeRoad was founded in Milan in 2017 by Paolo De Nadai, Fabio Bin and Erika De Santi.

We bring together people who love to travel but don't want to do it alone: small groups, a Group Leader who's one of you, and itineraries in 150+ destinations. Most people join solo and come home with a new crew.

WeRoad travelers celebrating together in the Jordan desert during a group tripWeRoad travelers riding a pink vintage car at sunset in Cuba
Group of WeRoad travelers taking a selfie on a longtail boat in Thailand
300K+WeRoaders since 2017
90%join as solo travelers
4,000+Group Leaders
1,000+itineraries
150+destinations
3.5Mfollowers on social
Our story

From a Milan startup to a global travel community

  1. 2017

    WeRoad is born in Milan on March 21, founded by Paolo, Fabio and Erika. Milan is still our headquarters.

  2. 2023

    €18M Series B to keep growing across Europe.

  3. May 2026

    $58M Series C led by Airbnb.

  4. 2026

    Hello, US. Our first Group Leader selection weekend takes place in Austin.

What we're about

People, culture, stories

A big group of WeRoaders together with a WeRoad banner

People

Travel is better with the right people. We build small groups of travelers aged 18 to 53 who share the same curiosity and energy.

Women in traditional dress dancing in Peru

Culture

We go beyond the postcard: local food, traditions and the people who live there, with a Group Leader who knows how to open doors.

Travelers covered in mud laughing in Jordan

Stories

Every trip leaves you with stories you'll tell for years, and a group chat that never really goes quiet.

Straight from the road

Shot by WeRoaders

Real photos from real trips, taken by our travelers and Group Leaders.

Day of the Dead face paint selfie in Mexico
Snorkeling group underwater in Thailand
Friends sitting above the jungle in Mexico
Group waving from a vintage convertible in Havana
Group selfie in front of Chichén Itzá
Group in shallow turquoise sea in Thailand
Group in a lagoon in Mexico
Group cheering in the desert in Jordan
Community

The trip ends. The friendships don't.

Most WeRoaders leave on their own. They come home with a group chat that never goes quiet, friends to plan the next trip with, and sometimes a lot more.

6 in 10travelers book another trip with us
Love stories

They met on a WeRoad. Now they share a life.

Some groups come home with more than photos. Maria Pia and Alfredo met on a trip to Cuba in 2020 and got married in June 2024. Alessandra and Francesco met in Corfu in 2022, 700 km apart, and now live together.

Maria Pia and Alfredo on their wedding day, a couple who met on a WeRoad trip to Cuba
Alessandra and Francesco at sunset, a couple who met on a WeRoad trip to Corfu
Our Group Leaders

4,000+ Group Leaders, living in 40+ countries

Every WeRoad trip is led by a Group Leader: a traveler first, selected and trained at our bootcamps, who turns a group of strangers into friends. They live all over the world, from Europe to Australia.

ItalySpainGermanyFranceUnited KingdomSwitzerlandUnited StatesBelgiumNetherlandsAustriaLuxembourgPortugalIrelandDenmarkAustraliaSwedenUAENorwayMaltaGreecePolandCzechiaCanadaBulgariaSlovakiaIndonesiaPeruSan MarinoChinaJapanMaldivesSerbiaMexicoQatarSouth KoreaSingaporeNew ZealandGeorgiaColombiaArgentinaCyprusGuadeloupeTurkeyMontenegroCroatia
Each dot is a country where at least one WeRoad Group Leader lives. The bigger the dot, the more Group Leaders.
WeRoad in the US

Next stop: our American crew

It starts, as always, with Group Leaders. They're travelers first: people who know how to turn a group of strangers into friends.

60Group Leaders already on board in the US
Group Leader candidates at a WeRoad bootcamp
WeRoad team sailing
Group Leaders celebrating together
The team

200+ people behind every trip

Product, ops, marketing, customer care: a team spread across five offices who mostly met because they love to travel too.

The WeRoad team on the beach with WeRoad flags
The team at the 2025 Reunion
WeRoad team members on the beach
The WeRoad team and Group Leaders during a plenary session in a full auditorium
Paolo De Nadai
Paolo De NadaiFounderInstagramLinkedIn
Fabio Bin
Fabio BinCo-founderLinkedIn
Erika De Santi
Erika De SantiCo-founderLinkedIn
MilanLondonMadridParisBerlinand now in the US

See open roles

Newsroom

Latest news about WeRoad

Funding rounds, press coverage, our campaigns on video and Fabio's letters, year by year.

Go to the press page →

Press contact: press@weroad.com

For the geeky ones

Nine years, nine letters

Every March 21, on our birthday, co-founder Fabio writes a recap of the year: the numbers, the mistakes, how we got through the pandemic, and what comes next.

Read the letters →
The good WeRoader
PassionDiscoveryCourageSharingRespectWOWness
4.7

Rated on Trustpilot from 20,134 reviews.

Partners

In good company

Some of the companies we work with, from the airlines that fly our travelers to the brands that share our idea of travel.

  • Emirates
  • ITA Airways
  • Airbnb
  • Bending Spoons

Ready to meet your people?

Join 300,000+ travelers who found their crew on the road.

Explore trips

WeRoad FAQs

What is WeRoad?

WeRoad is a travel company founded in Milan in 2017 that organizes group trips for people who love to travel but don't want to do it alone. You travel in small groups with people aged 18 to 53 and a WeRoad Group Leader, on itineraries in 150+ destinations around the world. Most people join solo and come home with a new crew.

Who founded WeRoad?

WeRoad was founded in Milan in 2017 by Paolo De Nadai, Fabio Bin and Erika De Santi. Milan is still our headquarters, and today WeRoad has offices across Europe and a growing team in the US.

Does WeRoad operate in the US?

Yes. Travelers from across the US already join WeRoad trips all over the world, and we're growing our American crew, with 60 Group Leaders already on board in the US. Flights aren't included in our trips, so you can fly from the airport that works best for you.

Who can travel with WeRoad?

Our trips are open to travelers between 18 and 53 years old. The age range gives you an idea of the type of group, but it isn't a strict limit: you can join with a few years more or less, as long as you can keep up with the pace and energy of the group. Everyone on our trips speaks English, and most people join solo.

How do WeRoad trips work?

Choose your trip by destination, dates and travel mood, then book. Once the departure is confirmed, book your round-trip flights: they're not included, so you pick what suits you best. About 15 days before departure, your Group Leader creates a WhatsApp group so you can get to know your travel mates. Shared accommodation, transport and must-do activities are already organized: you just enjoy the trip.

What is a WeRoad Group Leader?

A WeRoad Group Leader is an experienced traveler who leads the group from start to finish. They're not tour guides: they take care of logistics like check-ins, transport, timings, activities and the shared budget, so you can enjoy the trip without the hassle. Think of them as the friend who organizes everything and keeps the group's spirits high.

How do I become a WeRoad Group Leader?

Fill out the online form on our Become a Group Leader page and send us a short video introducing yourself. If you're selected, you'll travel with expenses covered (flights, accommodation, food, transfers and activities), choose where and when you want to lead, and join the Group Leader community with 24/7 support from the WeRoad team.