In a nutshell
- WeRoad has acquired TravelTribe, the Swiss AI-native travel brand and community with 300+ experiences delivered to 1,600 travelers.
- It’s our first M&A deal: the plan aims to add €70 million in revenue through acquisitions over the next three years.
- TravelTribe ski weekends in Zermatt, Laax and St. Moritz will be sold as WeRoad trips starting this winter.
- The TravelTribe community becomes WeRoaders; the TravelTribe website stays live, with bookings handled by WeRoad.
- Co-Founder Francesco Staccone joins WeRoad as WeMeet Co-Founder to grow our local events platform, starting from Switzerland and Italy.
Big news from Milan: WeRoad has acquired TravelTribe, the Swiss travel brand and community that brings people together through sports. It’s the first deal of our new M&A strategy, which aims to add €70 million in revenue through acquisitions over the next three years. For you, it means more passion-led trips, ski weekends in the Swiss Alps and a bigger WeRoad community in the DACH region (Germany, Austria and Switzerland). Here’s everything that changes.
What is TravelTribe?
TravelTribe was launched in 2024 by Francesco Lorenzo and Francesco Staccone. The idea came from Lorenzo’s own experience as a WeRoad Coordinator: take the WeRoad model and build it around shared sports interests. In two years, TravelTribe has grown into a community of more than 1,600 people in Switzerland and has delivered 300+ travel experiences.
Its experiences cover three formats:
- recurring sports events in Zurich, where the community meets locally;
- ski weekends in the Swiss Alps;
- trips abroad led by Coordinators, following the WeRoad model.
TravelTribe is also an AI-native business, built from day one with an AI-first approach to product and growth. And the community clearly works: 47.5% of travelers who took their first TravelTribe trip had booked another one 12 months later. Once is rarely enough, it seems.
What changes for TravelTribe travelers
TravelTribe’s brand, platform and community are merging directly into WeRoad. Local events and trips move under the WeRoad brand, and the people who travel with TravelTribe become part of the WeRoad community.
Ski weekends in Zermatt, Laax and St. Moritz become WeRoad trips
TravelTribe’s ski weekends are its most popular product by far: they represent nearly 70% of all trip bookings over the past two winters. Starting this winter, the ski weekends in Zermatt, Laax and St. Moritz will be sold as WeRoad itineraries, adding sport-focused experiences to our portfolio.
The TravelTribe community becomes WeRoaders
TravelTribe travelers are now WeRoaders, and TravelTribe Coordinators have received updated training to lead WeRoad trips. The TravelTribe website stays live, with bookings now handled by WeRoad.
Francesco Staccone joins WeRoad to grow WeMeet
With the acquisition, TravelTribe Co-Founder Francesco Staccone joins WeRoad as WeMeet Co-Founder. WeMeet is our local events platform, the place where the community meets offline between one trip and the next.
Francesco will lead WeMeet’s expansion and scale the platform globally, starting by connecting TravelTribe’s active Swiss chapters with our established community in Italy, and supporting WeMeet’s launch in Switzerland. He’ll also oversee WeMeet’s product development and growth through an AI-native team, with one clear goal: making it easier to create, discover and manage local events on the platform.
“We built TravelTribe around the simple idea of bringing people together through shared passions and experiences. What started as local sporting events in Zurich grew into a community traveling together around the world and joining WeRoad gives us the opportunity to take that model much further. I want to bring our experience in building communities and our AI-native approach to WeMeet, with the long-term ambition of creating a social network for real life, connecting local experiences, travel and communities in one platform.”
Francesco Staccone, TravelTribe and WeMeet Co-Founder
Why we’re doing this: WeRoad’s M&A strategy
TravelTribe is the first step of a broader plan. Our M&A strategy aims to add €70 million in revenue from inorganic growth over the next three years, with three goals:
- strengthen our presence in existing markets, especially the US and Europe;
- enter new markets faster, joining forces with established local players instead of building from scratch;
- broaden our portfolio of passion-led trips and accelerate WeMeet’s growth, bringing event organizers, creators and established communities onto the platform.
“This acquisition brings TravelTribe’s incredible community in the DACH region, a portfolio of passion-led trips, and its AI-first thinking into the WeRoad ecosystem. We’re now entering a new phase in which M&A will become a key role in accelerating our expansion. Our M&A plan will strengthen our presence in existing markets, accelerate entries into new ones, and add passion-led travel and community categories like the ones TravelTribe is known for. This is the first step of our next leap forward.”
Andrea Lamperini, Chief Strategy Officer at WeRoad
What kind of companies we’re looking for
We’re actively pursuing M&A deals on nearly every continent, with group travel platforms and event-focused businesses that serve between 2,000 and 40,000 participants a year. What we look for:
- established, enthusiastic communities;
- cutting-edge talent;
- innovative digital and AI products that boost the capabilities of real-life (IRL) marketplaces.
In every case, the companies that join us share the same entrepreneurial spirit and the same focus on community that WeRoad was built on. TravelTribe is the first. It won’t be the last.
